Article about the stages of video production and cost
«How much does it cost to remove commercials?» — A question asked by customers not only directly, but also people who are interested in the process of video production. And most of them are surprised when they do not get a clear answer. Widespread misconception that price roller depends primarily on its duration. In reality, the quality of the product and, accordingly, the cost of creating it depends on the complexity and laboriousness of each scene present in the video. Thus, the 30-second video, under certain conditions may be more expensive presentation film length of a few tens of minutes.
It is obvious that the cost of a movie is affected by many factors, which will be discussed. There are several stages of video production:
1. The pre-production (pre-production)
2. Production (direct mode)
3. post-production (working with video after shooting — assembly, processing, graphics, sound)
But it all starts with an idea, which is the basis for the script. That’s how the idea of visually difficult to implement, what scenes are scripted depend upcoming costs. The difference in price between the two short video can be quite substantial.
We describe the details of what constitutes the cost of video at each stage.
Preproduction
1.Napisanie scenario. Creating a script — a complex and multi-step process. It begins with the formation of the concept video, and then the author’s group is developing a number of ideas that implement this concept. Developing a good idea can take anywhere from several days to several months. The work of that group is paid depending on the time of the project or the number of ideas that they offer for sale. Work on ideas worth from 10 to 30-100 TR project for a 30-second video.
Once the idea is approved by the customer, we begin to prescribe scenes of the future movie. Storyboard artist draws — a series of drawings that visually tell the story described in the scenario. Based on the storyboard animatic editor creates (videokomiks from storyboard images, music and voice). Here you define the timing of the entire movie, his episodes and scenes. The proposed composite solution of each frame. At this stage, we first get a clear vision of the future of video collected in the installation and is a guide for all future production.
For example animatic infomercial Far Eastern Federal University:
2. Recording location (location). This can be an apartment, office, studio, cottage or other space that is leased. The cost varies depending on the size and exclusivity of the room. So, rent an apartment can cost 5-10 thousand per day, while the boat — up to 40 thousand. The cost of renting large enclosed spaces (nightclubs, concert halls, industrial, commercial premises, etc.) may be in the hundreds of thousands of rubles.
3. Actors. The fee may be at 1-1.5 thousand rubles a day for actors crowd scenes, and 3-10 thousand or more per day of shooting for the actors leading roles. The cost of work actor depends on his professionalism and complexity of the role. If necessary, in the video may withdraw celebrities — then the sum is discussed individually.
4. Props. Important details, creating an atmosphere in a separate stage. Sometimes it takes only a few items for others filming need «tons» props. Different and the cost of the objects themselves. For one shot only necessary kitchen set for the other — a unique antiques. Typically, the cost of props and set designer works on a scene can vary from 5-10 to 50-70 thousand rubles.
5. Costumes. Even if the scenario the actors should look «like in real life,» clothes still selected carefully. This part of the cost of the project depends on the number of actors, the number of different images, the possibility to return the clothes after the shooting, the necessary parts (watches, cuff links, etc.). For the average movie with 3-4 actors costs costumes can be in the region of 10-25 thousand rubles.
Production:
1.Semochnaya group. May comprise from 5 to 30 or more people — so much of specialists in different areas may be on the set during the shooting day. Among them: the director, director of photography, the foreman of the fixtures, project management and crew, lighting, and other assistants. The cost of the work crew — one of the biggest items of expenditure on the project. On average 30-second spot — from 50 to 200 TR
2. Sound. He is not only responsible for the quality of the audio series, and is working on his drama, on the creation of the sound images. Scale (track) must comply with the script and the director’s intention. As sound engineer working on installing sound post-production stage. Work on the project engineer — from 10 to 30 TR
3. Make-up artist and makeup artists. Grim is required on almost every shot, especially in those scenes where participate the fair sex. Grim needs even male actors, and in some scenes (when shooting close-ups), it requires especially careful and painstaking work of a specialist. Makeup or make-up of one actor can cost anywhere from 3 to 10 thousand rubles per image.
4. Equipment. If the client needs a high quality video (similar to the rollers on the federal channels), advertising on the cameras is removed (in this case, RED, Sony and Blackmagic 4k), the use of which is paid in addition. Due to the high resolution (4k) and the lack of compression of the original video material from the cameras is very flexible editing, allows cropping and color correction high. It is also possible to use a high-speed camera, which allows you to create effects of time dilation (at our disposal is also a camera crane and oktokopter — RC helicopter for filming from the air). Rental equipment for the average 30-second project — from 20 to 100 TR
Sometimes shooting attracts artists, decorators, food stylist (if required food photography), pyrotechnics and stunt. It is important to understand that their work is paid separately. On the project management is always present, which is organizing the search locations, actors, props, and resolve issues with the customer. The size of the project managers and employment it also affects the final estimate. On average, the coordinator of the project worth 15-30 TR
Post-production:
1. Installation. To get the best possible video and posted the original idea, it is important that the frames were combined in a certain way. Job editor can take from one day to several weeks, depending on the length and complexity of the video. The cost of installation — 5-10 TR for the average 30-second spot and 30-100 TR films for the duration of 3-10 min.
2. Sound. Sound design roller makes the picture alive, and the music gives the roller tempo, rhythm and emotion. In contrast to the mounting frame for the production of sound clip takes less time. Scoring average roller is placed within 5-20 TR
3. Graphics. Includes 2D drawing and 3D-graphics, animation, production pekshotov (last frame, which is good). The design of the roller can work one person or a whole team, depending on the tasks. The cost of the work on the average 30-second project — from 30 to 100 TR
As an example, our schedule for the presentation of the film JSC «Dalzavod-terminal» and brand automotive products iSky:
4. Correction. This is a complex technical and creative process that takes a color corrector. It is at this stage of the roller gets its conceived «cine» look. For the 30-second video color correction can be made for several days, the cost varies from 15 to 50-70 TR depending on the complexity and number of frames.
5. Speakers. We work with professional speakers, actors database is provided to the customer to choose from. So, you can choose to roll the voice channel or federal famous actor working on duplicating films. Sound clip is from 3 to 15 TR
Separately, the customer paid for the changes that it makes to the terms of reference or script after the shooting. Therefore, the discussion stage and training video should be treated responsibly and understand. After all, even a small correction, not accounted for in the preparation process after shooting may entail a lot of work to implement it until the reshoots.
As a result, the following picture:
See also:
- How to save money when ordering a movie?
- Glossary of terms of video production.
- Terms of creating an advertising video.
- When it is not necessary to save on advertising.
- The main stages of the production of commercials.
- Benefits videostudii PHASE.
To order the movie in the company PHASE and calculate its value, you can call us on the phone, or send a request to write on e-mail: info@kino-faza.ru.