Thus, we consider the basic steps of creating a promotional video. We examine the items that you can find in the budget, and give definitions of basic concepts.
1. Develop ideas
We offer you a variety of ideas. You choose one of them as the basis for the script.
2. Scripting
The chosen idea of writing the script (with variants of events — for example, with different endings). After approval by the customer, we believe the estimates of production. After agreeing on estimates and transfer prepaid, start preparing for the shooting (pre-production).
3. The pre-production
In pre-production (pre-production) include: Project management, writing the shooting script, storyboard and animatic, auditions, selection of the shooting locations, props and others.
Shooting script — a summary table of all frames with parameters and binding elements (sound, props in the picture, actor, size of plan, etc.), and the director worked out by the operator.
Storyboard and animatic — outline clip in a sequence of frames, mounted with a preliminary sound in order to gain an understanding of the necessary timings (employed designer, director and cameraman).
Project management — To coordinate the entire crew and customer representatives (involved manager who deals with all project deadlines, revisions, approvals).
Selection of locations — search for shooting locations, inspection and photographing objects (apartments, pavilions, natural and urban locations), evaluation capacity to connect high-voltage devices, the agreement on the use of (activated scout and manager of the project).
Castings — ads, search for people, scheduling test filming, recording them on video, gaming tests, approval from the client.
Props — search, buy or rent, agreed with shops, delivery to the site.
4. Production
Production (shooting): work crew, production footage.
Participants: director, cameraman, lighting, assistant representative post-production (Video designer), project manager, the sound on the site, make-up artists, costume designers and others.
Normally, the change begins in the morning and takes the whole day. In the first half of the day preparing the scene (the scene), is spread light, props, scenery, preparing actors. After this storyboard removed one by one each scene. Also during the shooting may take photos and backstage video shooting (shooting process, team work).
5. Postproduction
Postproduction — work with the material after the shooting. Includes: rough cut, rough sound, finishing installation, cleaning, processing, color correction, 2D and 3D graphics, graphics for pekshota, finishing sound.