Article about situations when it is better not to cut advertising costs
The truth about the fact that money and time as you need to spend wisely, familiar to everyone since childhood. After saving helps to correctly distribute both the first and second. But when the desire to reduce costs over the edge, saving becomes very expensive. No wonder they say that miser pays twice. Therefore, it is important to learn to prioritize. Earlier we told you how you can save money and do not pay a premium for advertising in this article — to discuss the situation arising in the production of video when it is not necessary to save that ultimately did not pay an even greater price.
Even John D. Rockefeller — the first in the history of mankind dollar billionaire — said that you can not skimp on three things: advertising, insurance and protection. Indeed, unreasonable savings on advertising can put an end to the development of your business. In time of crisis, companies seek to cut costs, including marketing. However, American researchers have shown that such a policy does not help «stay afloat» in a difficult time, but on the contrary — contributes to the loss of customers. As paradoxical as it may sound, but the company, which during the crisis increased the advertising budget, win more than their cheap competitors. Without advertising difficult to attract new customers, can only hope that the goods will be buying habit.
Movies — it’s «heavy artillery» in the world of advertising, in the zone of influence which gets a huge number of spectators. Among them are your target audience, but the idea of the company is formed and all the other viewers. Therefore, to save on video advertising, despite its high cost, our own peril. 
Video production — the process is technically complex and multi-including a lot of details, from each of which a greater or lesser extent on the quality of future video. Any detail, as a molecule composed of cells, is part of an unbroken chain, and if carelessly fall into one of them will suffer the whole movie. Save on makeup for actors of color correction on the image on the sound design — and the movie noticeably «lose weight» and can not «reach out» to the target audience.
Separately here is to provide a graphical component video, if available. Bad graphics immediately catches the eye, and can easily «bury» video. It is better to abandon the use of special effects, than to save them.
In the case when it comes to presentation films, the word «save» and «cheap» it is desirable at the time of the termination of the lexicon, because presentation film — a face of the company, its business card, and on the face, as you know, can not save. These videos are often used in large-scale advertising campaigns, in addition, quality of presentation reels can «live» for several years, bringing invaluable to the company.
As can be seen, the question of the economy in the process of video production should be approached with great responsibility and seriousness. The main thing — time to prioritize and decide on the kind of product you want to see in the end.
To order the movie in the company PHASE and calculate its value, you can call us on the phone, request a call manager or write to e-mail: info@kino-faza.ru.