Article on how to reduce the cost of production of videos
Video advertising is not in vain considered to be one of the most effective ways to convey information about the product to the consumer. This is explained by the huge audience reach, located at the television screens and monitors. But this coin has another side: television advertising is quite expensive to produce, and is for a high cost of rotation in the air. Nevertheless, this is not a reason to abandon it. In this article we’ll show you how you can save money and do not pay a premium for the production of promotional videos.
1. The plot — easier. Work on any roller starts with inventing ideas. The idea is based on a scenario in which, in turn, determines what would be the cost of production. The idea, like X-rays, showing future expenditure, so as to avoid unnecessary costs, it is necessary to work on the story carefully and determine the direction of the roller.
To advertise produced the desired effect, not necessarily to resort to expensive graphics, invite celebrities or arrange explosions in the style of Michael Bay. Minimalism, who joined the advertising of traditional art became popular for good reason: it resorted to the well-known directors and major international brands, and it is obvious that they do not because of lack of funding. Simple and at the same time the exact form — this is what you need for video advertising. Therefore, in the embodiment of inexpensive idea can be much more efficient than the script of a Hollywood action.
If you decide to remove scale and vivid video, even in this case, you might think they do not pay too much. For example, the scene with the participation of thousands of people will cost much less if the filming involve only ten actors and other «add» already postprocessing. Modern technology, fortunately, allow us to make it so that the «computer» crowd was indistinguishable from the real thing.
2. All through one. For productive interaction studio and the client is important for the customer to resolve all issues through one man. There should be no situations where in preparation for filming the project has been Marketing Director, during the filming of present advertising manager, and eventually approved by the roller through the CEO. There are endless comments and changes that take too much time and money. Any questions, suggestions and coordination must pass through a single representative of the customer. In such a case be able to avoid unnecessary costs and greatly simplify workflow.
Another important detail — matching roller should take place at the highest level. After all, if the product is approved and adopted the head of the company, additional comments should not be. A roller for approval must be treated as a child born — that is the most serious. All changes made after negotiation, to be paid separately.
3. Shooting — around the head. How will ad, depends on how you have been surveyed. In order to shoot was successful, you need to carefully prepare for it. It is therefore important time to approve all items of the preparatory phase of filming (location, props, actors) without tightening the process themselves before the shooting. You can avoid unnecessary costs and if used properly, survey resources. For example, if the same place must appear at the beginning and end of the video, it must be removed in a single day. Instead of shooting stretch for a week, you can set up a schedule to the filming process took only a few days. And the cost of large-scale scenes can be reduced, if you shoot them in turn in one place (for example, in a rented studio).
4. Do without helicopters and celebrities. Sophisticated technical means, of course, help to create a beautiful and interesting pictures, but with a small production budget of their use can be waived without much damage. So, instead of a large helicopter can use RC oktokopter, and instead build the scenery in the pavilion, you can use real interiors. If the clip requires the presence of the actors, you can save without inviting famous artists and show business stars.
5. The lower the edits, the better. Make changes to the project can and should be, but for this there is a pre- and post-production stage, when the «boiling» work on the roller. Modify the contents of clips already after it is fully prepared, as can be, but it is important to understand that these changes are not included. A large number of amendments at this stage increases the budget, delaying work on the roller, and the angry video studio staff. 
So remember seven times check, once approved.
6. Do not apply to the advertising agency. Advertising campaign to promote a product, as a rule, includes not only video but also a lot of other resources: street banners, streamers, advertising in print media, on the Internet. To implement these ideas, the company goes to an advertising agency. However, it ignores the fact that the agency does not have its own technical base for the production of the video, so this issue they go to the video studio, speaking in a given situation only an intermediary that takes as a «redirect» the commission. If you do not want to pay extra money for shooting video, it is better to contact the videoprodakshn.
Ordering videos in «Phase», you can be sure not to pay too much, because:
- on small projects we have redundant positions such as «assistant assistant producer.» For each project selected team, based on the actual needs of a particular subject. Employees who are on set, working every second. Pre- and post-production stage — is a continuous conveyor, which aims to ensure that a high-quality product in a timely manner;
- space rental, fees actors, as well as other items that are found in our estimates are much cheaper / lower than the video studios in central and western Russia. In addition, at our disposal a private actor and production base, we do not spend money on renting equipment that allows to create cost-effective high-end products.
To order the movie in the company PHASE and calculate its value, you can call us on the phone, request a call manager or write to e-mail: info@kino-faza.ru.