The crowd of buyers «cleaned out» store advertising «Azbuka mebeli»

Our new promotional video filmed for the federal network of furniture supermarket «Azbuka mebeli».

In the story the crowd mad with big discounts Christmas shoppers burst into the store, destroying everything and everyone in its path, and literally «cleans» shopping arcade. In the fight for the coveted goods used all ways of «redundancy» of furniture, ranging from the banal «busy, it’s mine,» and ending with the use of force. In the final video, two men did not hesitate to take out a favorite sofa from the store. All this is happening in front of the astonished girl-seller.


The video, which became part of the New Year’s eve advertising campaign network, launched in rotation on regional and national TV.

It is worth noting that the movie is relevant in light of the recent «Black Friday.» Custom to arrange the sale of the Friday after Thanksgiving in the United States appeared in the XIX century. Today, tremendous discounts in late November satisfied sellers in many countries around the world, including in Russia. This year’s «Black Friday» Russians spent more than 500 million rubles.

Read more about creating a video, see photos and video from the shooting.