Our new promotional video filmed for the federal network of furniture supermarket «Azbuka mebeli».

In the story the crowd mad with big discounts Christmas shoppers burst into the store, destroying everything and everyone in its path, and literally «cleans» shopping arcade. In the fight for the coveted goods used all ways of «redundancy» of furniture, ranging from the banal «busy, it’s mine,» and ending with the use of force. In the final video, two men did not hesitate to take out a favorite sofa from the store. All this is happening in front of the astonished girl-seller.

The video, which became part of the New Year’s eve advertising campaign network, launched in rotation on regional and national TV.

It is worth noting that the movie is relevant in light of the recent «Black Friday.» Custom to arrange the sale of the Friday after Thanksgiving in the United States appeared in the XIX century. Today, tremendous discounts in late November satisfied sellers in many countries around the world, including in Russia. This year’s «Black Friday» Russians spent more than 500 million rubles.

Read more about creating a video, see photos and video from the shooting.

The new project of our studio — TV video format. In September 2013 a camera crew video studio «phase» went into the shooting expedition in the Khasan district of Primorsky Krai. For two days we drove more than 200 miles away, and the result of the trip was a 17-minute video, which will be discussed in this text.

See photos from the shooting >>

Primorsky Krai — an amazing place. And we say this not because we live here. Primorye — the region with the richest flora and fauna in Russia. This is the place where a surprising combination of diversity and contradictions. Here majestic mountains are combined with white sandy beaches, rich forests — with stony deserts, and prehistoric lotus flower grows close to the tallest tree in Russia — black fir. This originality Primorye is complemented by its geographical uniqueness. Located on the edge of the «warm» subtropical latitude, but on the banks of the cold Pacific Ocean.

We love Primorye, its unique nature, and that love was the starting point for the filming of this movie. We would like, using modern equipment, to talk about the beauty of the edge as no one had told me.

Initially, the project was conceived as a series of videos in which attention would be focused on interesting places Primorye, where not everyone was able to visit. For this format, leading to the frame was not required. It was planned that in parallel with the first roll will be filmed so-called backstage , which already appears on the screen commentator, who talks about the behind the scenes of the filming. As a result, we decided to unite these two ideas — leave the story about interesting places in Primorye, but put them together with comments by leading to the role which was held several castings. As a result, the narrator was chosen Constantine Beletsky, which brought its share of positives in the narrative.

The main venue for the filming began two peninsulas: Bruce and Gamow — or rather, their extreme points — the same name capes. At Cape Bruce frame were famous basalt columns that stand close to each other and leaving a cliff into the sea. Cape famous eponymous lighthouse, which indicates the way to the courts Amur Bay. He shines white, red and green lights on the 33 kilometers. The lighthouse was built in the early XX century and still is a closed object.

Cape Coast Gamow considered permanent habitat for sea lions. This is one of the many reasons why every year Gamow coast attracts many tourists. Near the free zone situated to visit the Far Eastern Marine Biosphere Reserve, FEB RAS. Most of the coast is a bizarre rock on which grows grave pine. Cape Gamow — the only place in Russia where you can see a rare tree.

To show the nature of southern Primorye in all colors, we have used various methods of filming. Among them lapse recording (also known as «timelapse»), shoot with the stabilization systems (gyrostabilizer), shooting with moving objects, and others. But the most valuable and important for us was the opportunity to spend a full shot from the air in places that have rarely seen more than one angle from the ground. Most of these shots was taken from a helicopter that will remove hard-to-space, which is impossible to find another way. Aerial photography provides a glimpse into the nature and landscapes, as seen by birds — opens unprecedented detail, new facets of these places. A device gyrostabilization camera helped make the picture smooth and crisp.

For aircraft surveys we used oktokopter (Octo — eight screws). Mobile radio-controlled aircraft with camera penetrated to where could not maneuver a large helicopter, and to remove the unusual, spectacular footage. Oktokopter used at all locations where the shooting took place, and run from a boat during bypass Cape Gamow in the coastal zone.

Looks spectacular and seemingly nondescript flight of gulls, which we shot in the marine biosphere reserve. Shooting at 300 frames per second to create the effect of time dilation — a fashionable and are often used in movies now Slow Motion.

Fatkulin says Alexander, director of the project:

- One of the objectives of our studio, which has been assigned to this expedition, — test our new ideas for shooting in real life. For example, such as the use of the cableway. For video we got from her a couple of shots, but the technology will be widely used by us for the following similar surveys. Not always to the point of shooting can be reached by car, sometimes it was necessary to take all the equipment on his shoulders and carry him through the woods or to the waist in water. Actually, one of the reasons why we have chosen the south for the first trip — it’s more comfortable to shoot compared to the north of the region. We are very grateful to the south of Primorye for good weather, which has been with us during these days. We could fly every day and on a large helicopter and use oktokopter. Bright sun adorns almost every frame. The sea was calm, allowing oktokopter occasionally run directly from the boats, not dropping off to the beach.

In fact, we had two main points-based, of which we were nominated for the shooting of the surrounding space. This means that the front — a huge part of the province, we’re just going to explore. The next expedition is planned for this year. The exact date and details we will inform on our website — stay tuned to the blog!

Our new promotional video filmed for automotive portal Drom.ru.

On a plot of the video of friends relaxing at the cottage when one of the characters starts talking about selling your car. «But I do not know where to advertise» — lamenting hero movie, and rush him astonished eyes of all those present. But then it turns out that it was just a joke. «Of course, on the» Drome «. And live chat friends before returning to its bed.

Slogan movie «Everyone knows where to sell the car» easily explains the concept of the brand. Indeed, most of the Far East have long used «Dre» as a platform for the sale or purchase of a vehicle. In addition, Drom.ru — the most popular automotive website with Russia attendance of more than 1 million people a day (according to statistics LiveInternet).

Movie was filmed on the movie camera RED.

Also see the backstage from the shooting: what’s left overs.

The work on image-roller for the Far Eastern Federal University (FEFU). It was difficult from a manufacturing point of view of the project. Video shooting lasted more than a week. During this time, our film crew visited everywhere: under water, on land and in the air.

In order to get the footage from a bird’s flight, was used oktokopter our company. Shooting a scene in the pool, including under water.

In the shooting was attended by several hundred people — they were both university students (in crowd scenes) and professional actors.

Slogan roller was the phrase «The doors we open.» The basis for the work on the script for video was taken the concept that FEFU is a kind of «door» in the Asia-Pacific region. «Every month we open hundreds of doors. Some are open to us, and others yet to be discovered … Some doors determine our destiny, «- all these metaphors are well formed on the exciting and vibrant images Federal University.

For foreign visitors and potential entrants FEFU was made by the English version of the movie (the voice of a professional announcer from the US), we offer it to see:

Russian version can be found here.

See also photos from the shooting video.

The company «phase» withdrew unusual for a seaside market commercial for a brand of carbonated drinks GRINK («Grinko»), which produces the company «Slavda.» Roller combined the live video of the actor and the shooting method frame animation.

Frame animation (stop motion) is used in film since the beginning of the last century. This is a technique by which the screen at a high speed alternate hand-drawn image. Thus, creating the effect of the motion of objects. Until the advent and development of computer graphics Stop Motion actively used in movies and especially often in fiction, where the screen gets frightening creatures or large moving objects. King Kong from the same movie, walking tanks in the fifth episode of «Star Wars» or the skeletons of the classic «Jason and the Argonauts» — all filmed using stop-motion animation.

Once it became possible to draw anything on the computer, stop Motion moved into the category of archaisms. However, this method is now experiencing a rebirth, he became especially popular in the promotional video. The presence of the roller frame animation gives original and unusual, this video is always attracts attention.

Infomercial GRINK filmed near Vladivostok GUM. In the story drawing on the retaining wall «comes to life» under the brush of the protagonist: flying bird, blossom trees. In order to show on all the screen, it was necessary to successively photograph the wall drawings.

«The difficulties brought our changeable weather — during shooting several times were pretty heavy rains. Originally scheduled for 1-2 days at the whole picture turned into a real 4 days of filming. High Clear entailed a strong change of the light pattern for all the days of shooting. Therefore, some parts of the figure in the painting had to be shut out of direct sunlight, while others, on the contrary, shoot only at the time when they were brightly lit «, — said director Alexander Fatkulin portal advertising PrimMarketing.ru.

How to remove the rollers:

A few days ago we installed a trailer for one of the most famous races in the world «Dakar Rally 2014″, which as an accredited operator was an employee «phases» Alex Zvontsov. Together with the well-known blogger Sergei shares in January this year, he traveled several thousand kilometers along Chile, Argentina and Bolivia.

In the two weeks that lasted the race, Alex Sergei managed to get stuck in the sands

… Help the rider got stuck, violating the rules of the race …:

… And be photographed with local women:

This trip resulted in 24 clips, which you can see on the channel Shares on YouTube. We have chosen the most juicy shots and assembled them into a single clip, so you can feel the spirit of «Dakar» for fifteen minutes.

As an additive — a few more photos from the blog Sergei Shares: