The main type of commercial broadcasting, as well as ad blocks before screening in movie theaters, is live action video. The key element of such video clips is actors. As a rule, a live action clip has a plot, film set, properties etc. The main feature of this type is a short running time. The videos are normally up to a minute, during which the viewer should be told a story that can successfully present a commodity that will stick in their minds.
For example, a video may attract the viewer with its dreamlike and cozy feel of home…:
…or with a harmonic combination of narration and pictures:
The character may get in an awkward situation because she/he does not know a foreign language…:
…or because she/he bought a secondhand car:
Humorous videos are well accepted by viewers and lean the public towards the product.
Commercial video shooting is a difficult and time-consuming process, which can be compared with movie production. Shooting a short 30-second video may take several days.
Commercial videos are what present a product to a numorous public, which is why the creation requires thorough preparation. Especially if it is a live action clip involving actors, complex set design and computer graphics.
If you’d like to order a commercial video clip in FAZA, you can call us, order manager’s call or email to info@kino-faza.ru.