Roller GRINK — animated nature to stop Motion

The company «phase» withdrew unusual for a seaside market commercial for a brand of carbonated drinks GRINK («Grinko»), which produces the company «Slavda.» Roller combined the live video of the actor and the shooting method frame animation.

Frame animation (stop motion) is used in film since the beginning of the last century. This is a technique by which the screen at a high speed alternate hand-drawn image. Thus, creating the effect of the motion of objects. Until the advent and development of computer graphics Stop Motion actively used in movies and especially often in fiction, where the screen gets frightening creatures or large moving objects. King Kong from the same movie, walking tanks in the fifth episode of «Star Wars» or the skeletons of the classic «Jason and the Argonauts» — all filmed using stop-motion animation.

Once it became possible to draw anything on the computer, stop Motion moved into the category of archaisms. However, this method is now experiencing a rebirth, he became especially popular in the promotional video. The presence of the roller frame animation gives original and unusual, this video is always attracts attention.

Infomercial GRINK filmed near Vladivostok GUM. In the story drawing on the retaining wall «comes to life» under the brush of the protagonist: flying bird, blossom trees. In order to show on all the screen, it was necessary to successively photograph the wall drawings.

«The difficulties brought our changeable weather — during shooting several times were pretty heavy rains. Originally scheduled for 1-2 days at the whole picture turned into a real 4 days of filming. High Clear entailed a strong change of the light pattern for all the days of shooting. Therefore, some parts of the figure in the painting had to be shut out of direct sunlight, while others, on the contrary, shoot only at the time when they were brightly lit «, — said director Alexander Fatkulin portal advertising PrimMarketing.ru.

How to remove the rollers: